Snapchat’s user base is still dominated by teenagers, but the number of people using it has grown rapidly alongside Instagram.
Snapchat, on the other hand, is used less and less by older generations as they become older. Snapchat, like Facebook, is used more frequently by those in their early twenties. Of course it’s still going strong; however, its new user demographic appears to be Generation Z (ages 13-24), which is the minimum age at which one must register up.
Due to the rise of influencers, Instagram has been regarded as a more formal and aesthetic platform, whereas Snapchat is seen as a very informal and laid-back platform.
Is Snapchat a viable option for your business? According to Statista, it is one of the top 15 most popular social media sites worldwide, with about 218 million daily active users. Let’s see if Snapchat is worth taking a look at for my company:
Given that Snapchat has an audience of 82 percent under the age of 34, it may be the best platform to use if you want to grow or target a new demographic. According to reports, just over one-third of Snapchat users don’t use Instagram, suggesting potential consumers who you otherwise wouldn’t be able to contact. Snapchat is a social media platform used by the younger demographic for at least 30 minutes each day, which increases the chances of your business seeing success.
It’s worth noting that Snapchat users are 60 times more likely to make an impulsive buy when using the platform.
The Snapchat app’s layout is carefully created to make branded material and advertising more prominent and accessible, with the Discover and Spotlight tabs gaining in prominence. This is fantastic for enterprises because users who utilize the app to communicate with friends may use or even discover these features while they’re using it, resulting in enhanced exposure for your brand.
Snapchat is a lighthearted and entertaining software that allows kids to connect your company with precisely that, regardless of what you’re selling. Give your brand some personality, try new things, and see what works and connects with this new demographic you’ve discovered. It’s a fantastic app for demonstrating creativity, and it’s shown that a younger audience is more forgiving (and forgetful) than an older one, so go crazy.
You may also go the instructional route depending on your brand. Younger people, particularly those using Snapchat, enjoy consumable content. The allure of Snapchat to a younger demographic is its quick, sharp, and brief material.
The average length of a Snapchat story is 10 to 30 seconds, and it’s not like YouTube, where videos can range from 5 minutes to 2 hours. The ideal Snapchat content lasts between 10 and 30 seconds. Shorter instructional how-tos on how to utilize your product might give rise to interesting snappy “did you know” pieces.
It’s worth noting that producing appropriate content for your business on Snapchat isn’t something you should take lightly; with younger audiences, relevance and relatability are crucial
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