location-based marketing

GMB: The Key to Local Business Success

You’ve seen it; when you type in a local cafe or a plumber near you, a box with a map, reviews, and other business information shows up on the search page. That’s the power of GMB – a tool that has become indispensable in today’s digital-driven market. If you haven’t made GMB optimisation a priority ...

Posted 14/09/23

4 Key Reasons Why Local SEO is Different from Traditional SEO

In the ever-evolving realm of digital marketing, businesses worldwide are facing a pivotal shift. As they pivot towards more localized strategies, they find themselves grappling with a new set of challenges and opportunities. Local SEO isn’t merely a miniature version of its broader counterpart; it’s an entirely different beast. So, let’s uncover the nuances that ...

Posted 11/09/23

Google Maps Optimization Tips for Businesses

Navigating the digital landscape can be a tad tricky. But, fret not! One tool that’s been a game-changer for many businesses is Google Maps. Ever wondered how to snag that top spot on the list? Let’s dive right in! 1. The Basics of Google Maps Listing Claiming and Verifying Your Business  So, you’ve got your ...

Posted 29/08/23
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